{"id":862,"date":"2015-12-18T00:19:39","date_gmt":"2015-12-18T00:19:39","guid":{"rendered":"https:\/\/blogs-staging.imperial.ac.uk\/studentblogs\/silvia15\/?p=14"},"modified":"2017-02-20T12:39:49","modified_gmt":"2017-02-20T12:39:49","slug":"will-technology-run-you","status":"publish","type":"post","link":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/2015\/12\/18\/will-technology-run-you\/","title":{"rendered":"Will technology run you?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center\"><strong>\u201cToday is the slowest pace of change we\u2019ll ever experience.\u201d<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>With the continuous <strong>advancements in technology<\/strong>, will the marketing profession be taken over by robots? How will we have to change the way we market to people? How can we take advantage of <strong>opportunities<\/strong> in technology?<\/p>\n<p>Recently, Jonathan MacDonald from Thought Expansion Network held an inspiring lecture during our <strong>Digital Marketing<\/strong> module about the fast-paced changes in technology, how these could shape the future, and methods and actions we can take.<\/p>\n<p>We all know how technology is changing the way we live and do things, but Jonathan really opened up our minds and pinpointed real drastic changes happening in digital and technology that you may have <strong>overlooked<\/strong>.<\/p>\n<p>Lets look at some examples\u2026<br \/>\n&nbsp;<\/p>\n<p>We\u2019ve all heard of 3D printers right? Recently, a supercar was 3D printed; it\u2019s <strong>faster than any Ferrari or Lamborghini<\/strong> currently on the market.\u00a0How do you think this will change the automobile market?<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/3D-printed-supercar-e1450388811500.png\" rel=\"attachment wp-att-24\"><img decoding=\"async\" class=\" wp-image-24\" src=\"https:\/\/blogs-staging.imperial.ac.uk\/studentblogs\/silvia15\/files\/2015\/12\/3D-printed-supercar-e1450388811500.png\" alt=\"3D printed supercar\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>What if your board director was an algorithm?<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/screen-capture.png\" rel=\"attachment wp-att-29\"><img decoding=\"async\" class=\"wp-image-29\" src=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/screen-capture-273x300.png\" alt=\"algorithm board director\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Some men in Japan prefer dating a <strong>virtual girlfriend<\/strong>. Would you date one?<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/screen-capture-20.png\" rel=\"attachment wp-att-25\"><img decoding=\"async\" class=\" wp-image-25\" src=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/screen-capture-20-300x269.png\" alt=\"Japan virtual girlfriend\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>You may soon be able to take a <strong>smart pill<\/strong> that tells you exactly what is wrong with you and what drug you need to cure your illness. How will we market products to people that already know what they need?<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/821fa74b50ba3f7cba1e6c53e8fa6845-smart-pills-disrupting-healthcare-e1450397019498.jpg\" rel=\"attachment wp-att-28\"><img decoding=\"async\" class=\"size-medium wp-image-28 aligncenter\" src=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/821fa74b50ba3f7cba1e6c53e8fa6845-smart-pills-disrupting-healthcare.jpg\" alt=\"smart pill\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\">So, what should we be doing? Jonathan highlights 3 key actions that companies should take:<\/p>\n<p style=\"text-align: left\">1. <strong>Elevate<\/strong> \u2013 find out what adds value and elevate<\/p>\n<p style=\"text-align: left\">2. <strong>Innovate<\/strong> \u2013 not a me-too strategy\u2026and by innovation he doesn\u2019t mean selfie shoes either<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/f99b25b1350f335404690b19eb775a06.jpg\" rel=\"attachment wp-att-27\"><img decoding=\"async\" class=\" wp-image-27\" src=\"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/files\/2015\/12\/f99b25b1350f335404690b19eb775a06-207x300.jpg\" alt=\"selfie shoe\" \/><\/a><\/p>\n<p style=\"text-align: left\">3. <strong>Activate<\/strong> \u2013 start doing stuff<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>\u201cI\u2019m not a futurist, I\u2019m a nowist.\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Jonathan concluded by highlighting that <strong>we are the future;<\/strong>\u00a0we can create a future that <strong>we want<\/strong> and that we\u2019d be happy living in. So, what\u2019s my future as a marketer? <strong>What kind of future will you build?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u201cToday is the slowest pace of change we\u2019ll ever experience.\u201d &nbsp; With the continuous advancements in technology, will the marketing profession be taken over by robots? How will we have to change the way we market to people? How can we take advantage of opportunities in technology? Recently, Jonathan MacDonald from Thought Expansion Network [&hellip;]<\/p>\n","protected":false},"author":1039,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7240,12111,6660,390],"class_list":["post-862","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-digital","tag-future","tag-marketing","tag-technology"],"_links":{"self":[{"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/posts\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/users\/1039"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/comments?post=862"}],"version-history":[{"count":2,"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":2028,"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/posts\/862\/revisions\/2028"}],"wp:attachment":[{"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/media?parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/categories?post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs-staging.imperial.ac.uk\/student-blogs\/wp-json\/wp\/v2\/tags?post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}