Tag: audiences

Enduring excellence in research goes digital

A few months ago the Research Office approached us to help them turn their publication, Enduring excellence in research, into a set of web pages. I thought it might be interesting to use this example to explore some of the challenges of presenting a printed document online and the approach we took.

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Techniques: Content discovery and audience mapping

This technique is all about discovering who your audiences are and what they need so you can map this to the content on your website. Doing this is a really important when creating user-led content.

One great way to get started with this is to run a content discovery workshop.

Get your sticky notes ready! (more…)