I have now completed my one-month internship with Anthony Nolan. For those of you who haven’t read my previous blog posts, Anthony Nolan is a charity that saves the lives of people with blood cancers or blood disorders. They match patients in need of a bone marrow transplants to selfless donors who have signed up to their register.
The internship was not quite what I had expected. This was in part because my original project goals changed. Initially my project was to create and share digital content that would encourage young men to sign up to the register. My first week went to plan and I studied research into how young men interact online but after that instead of creating new content I worked on promoting a piece of content called Donny and the Professor Cure Blood Cancer that tells the story of how a bone transplant works in a comic book themed story (and it’s a lot better than anything I could have done).