Author: Anna Johnson

BNA: THE INTERNSHIP ENDS (3/3)

I CAN’T BELIEVE FOUR WEEKS HAVE GONE BY SO QUICKLY!

The last two weeks have absolutely flown by. I finish my internship today – I’ll be sad to go. I’ve learnt a lot and met some really interesting people.

During my week break the new website went live, and I believe the new neuroscience Journal has been initiated – everyone in the office has been quite busy.

Last week was spent analysing all of the survey data I’d collected, and producing an overall marketing plan which could be used to inform the marketing approach of the BNA. This involved looking at the automatic analysis SurveyMonkey generated, and picking out/discussing the relevant information.

BNA: THE INTERNSHIP CONTINUES (2/3)

Hello again!

I’ve now reached the end of my second week with the British Neuroscience Association, and plan to take one week off before returning. I chose to schedule my internship in this way so I could maximise the number of survey responses, and it also gave me a chance to head back to London to see my friends (and also attend the infamous beer & cricket festival in my boyfriend’s village).

This week has really all been about sending off the surveys and reviewing the current marketing material. It sounds deceptively simple. As I had created surveys for three different demographics (undergrad, postgrad and potential associate members), I then had to build up an organised directory of “dissemination points”, or people/organisations that could distribute my survey for me.

BNA: THE INTERNSHIP BEGINS (1/3)

Hello! I’m Anna, an incoming third year Biologist.

Firstly, let me introduce you to the charity I have chosen to work with. The British Neuroscience Association (BNA) is the leading neuroscience charitable organisation in the UK, and functions to bring together researchers, organisations and individuals which are involved with, or have an interest in, neuroscience. It’s a charity chiefly run for and by scientists and thus must have specifically tailored marketing strategies to appeal to such a niche demographic – which is what first drew my attention to BNA.

The beginning of my internship did not start well. I woke up on Monday morning feeling absolutely awful, and made it halfway down the road before I gave in and had to call in sick.